Letting Go Of Control

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By Chris Jasinski

When I sit back and try to think about all the ways that modern consumer technology has entered our lives, I keep coming back to the idea of control. 

Are you concerned you’re not getting enough exercise? 

Count your steps with a smart watch.

Are you worried about burglars breaking in and stealing your stuff? 

Think about installing a cloud-based camera in your living room.

Could your child be abducted on their way to school today?

Be responsible and equip them with a GPS tracker.

In a world that seems increasingly chaotic, we’re being offered more ways than ever to minimize risk. It’s a marketer’s dream come true: take an increasingly anxious population, gently guide them to internalize a few worst-case scenarios, and then turn around to sell them a sense of security. 

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