Prominent consumer and privacy protection groups have joined together to support federal legislation ensuring the ability to buy goods and services with cash.
The letter states:
Noncash transactions generate vast amounts of data, recording the time, date, location, amount, and subject of each consumer’s purchase. Those data are available to digital marketers and advertisers who are engaged in developing and refining increasingly sophisticated techniques to identify and target potential customers. Paying with cash provides consumers with significantly more privacy than do electronic forms of payment.
Read the full letter below
