
Update 7/1/25: Senate Bill 690 was parked for the year.
While we like to focus on the positive, sometimes we gotta call out the shenanigans. Every year in the State Legislature, one proposal among the 3,000 that get offered stands out as an especially egregious affront to privacy rights. In 2025, that bill is Senate Bill 690.
SB 690, a proposal from Salinas senator Anna Caballero, purports to modernize the state’s 1974 wiretapping law, the California Invasion of Privacy Act, by exempting all commercial businesses from accountability for deceptive online surveillance. CIPA, a law you probably haven’t heard of, provides a right of action to sue companies when they install invasive trackers without consent and track online activity for sale to data brokerages.
While you may not have heard of CIPA, you have heard of the lawsuits filed using CIPA which have included Brown v. Google on tracking in Incognito mode in Google Chrome, Facebook v. ITL, on Facebook continuing to track users across the web after they had logged out of the program, and our own Katz-Lacabe v. Oracle, on third party tracking. These seminal class-actions not only settled for payouts, but they changed how Big Tech companies do business.
Current CIPA cases are underway against Amazon and LiveRamp, unless SB 690 stops them in their tracks in one of the most crass give-aways to Big Tech and surveillance capitalism that we’ve ever seen.



